Want That Job? Optimize Your Resume the Right Way

Want That Job? Optimize Your Resume the Right Way

August 04, 2025 by Katie Travis |Leave a Comment

If you really want that job, your resume has to do more than list what you’ve done—it has to show why you’re the perfect fit for the role you’re applying for.

Align Your Experience to the Role

Don’t just hand over a generic document. Study the job posting and highlight experiences, skills, and achievements that match the employer’s needs. Make it crystal clear that you’re already capable of doing the job—and doing it well.

Be Specific: The WHAT, HOW, and RESULT Formula

For every bullet point in your resume, answer these three questions:

• WHAT did you do?

• HOW did you do it?

• RESULT — what changed or improved because of your work?

Example:
Instead of “Managed social media accounts,” say:
“Developed and implemented a content strategy that increased engagement by 45% in six months through targeted campaigns and audience insights.”

Why It Works

This approach instantly tells hiring managers you’re results-driven, detail-oriented, and already thinking like a problem-solver. It takes you from applicant to obvious choice.

💡 Bottom line:
Optimize your resume, align it to the role, and show exactly how your past results predict your future success.

Voilà—interview scheduled!